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Master of Management student

Master of Management, Marketing Analytics

Analytics Expertise. Career Growth. On Your Schedule.

Data-driven Marketing: Your Competitive Edge

Boost your marketing career with the Jenkins Master of Management, Marketing Analytics program. Learn cutting-edge analytics skills, gain real-world experience, and receive personalized career coaching.

Is a marketing analytics degree right for you?

The NC State Marketing Analytics Master’s program is open to all experience levels, including:

  • Marketing professionals who see the value of analytics expertise
  • Recent graduates looking to specialize in data-driven marketing
  • Career changers interested in marketing analytics

Top 10 Rank

Poole College consistently ranks in business analytics, most recently as No. 7 for online Business Analytics MBA
(U.S. News & World Report, 2023)

100% Online

Online, part-time format, with an option to take in-person classes.

Easy to Apply

No GMAT or GRE required for admission.

What Sets Us Apart

The NC State top-ranked online master’s in marketing analytics prepares you for success in the rapidly growing field of marketing and business analytics.

  • Cutting-Edge Skills: Master in-demand tools like JMP, Tableau, and SAS while learning AI and machine learning applications.
  • Real-World Experience: Solve real business challenges through practicum projects.
  • Flexible Online Format: Complete coursework on your schedule with on-demand classes.
  • Career Support: Access customized coaching, networking events, career workshops, and even lifelong career support.
  • Industry Connections: Learn from expert faculty and expand your professional network.
  • Vibrant Community: Join an active network of professionals through optional hybrid courses, global programs, and both virtual and in-person networking and social events.

Take the Next Step

Discover how you can grow your career: Drive data-driven marketing decisions, uncover meaningful consumer insights, and lead strategic business initiatives.