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Master of Management student

Master of Management, Marketing Analytics

Analytics Expertise. Career Growth. On Your Schedule.

Redefine Marketing. With AI and Analytics.

Boost your marketing career with the Jenkins Master of Management, Marketing Analytics program. Learn cutting-edge analytics skills, gain real-world experience, and receive personalized career coaching.

Is a marketing analytics degree right for you?

The NC State Marketing Analytics Master’s program is open to all experience levels, including:

  • Marketing professionals who see the value of analytics expertise
  • Recent graduates looking to specialize in data-driven marketing
  • Career changers interested in marketing analytics

Top 10 Rank

Poole College consistently ranks in business analytics, most recently as No. 7 for online Business Analytics MBA
(U.S. News & World Report, 2023)

100% Online

Online, part-time format, with an option to take in-person classes.

Easy to Apply

No GMAT or GRE required for admission.

What Sets Us Apart

The NC State top-ranked online master’s in marketing analytics prepares you for success in the rapidly growing field of marketing and business analytics.

  • Cutting-Edge Skills: Master in-demand tools like JMP, Tableau, and SAS while learning AI and machine learning applications.
  • Real-World Experience: Solve real business challenges through practicum projects.
  • Flexible Online Format: Complete coursework on your schedule with on-demand classes.
  • Career Support: Access customized coaching, networking events, career workshops, and even lifelong career support.
  • Industry Connections: Learn from expert faculty and expand your professional network.
  • Vibrant Community: Join an active network of professionals through optional hybrid courses, global programs, and both virtual and in-person networking and social events.

Take the Next Step

Discover how you can grow your career: Drive data-driven marketing decisions, uncover meaningful consumer insights, and lead strategic business initiatives.