Introduce yourself — and explain why your audience should complete your quiz — in a brief sentence or two to start off the page.
Find Your Pack Persona
Open your page with a high-level overview of what you are promoting, and tell users what they can expect if they complete your quiz. Depending on your audience, you may also want to give context about NC State University and your place within it.
Tell readers how your program, unit or offering will materially benefit them and meet their needs. Back your claims up with facts, testimonials and proof points whenever possible.
“It’s so special being at such a large university with all the resources to help you, but a small college where everyone knows you by your first name.”
Mr. Wuf
B.S. history of NC State, 1887
Use active language that invites users to take action. Icon Links (like the ones below) are a great way to highlight major pride points — including details about your program’s quality, your campus community, your immersive learning spaces and career readiness offerings.
