Introduce yourself — and explain why your audience should continue reading and take action — in a brief sentence or two to start off the page.
Make Your Big Pitch
Open your page with a high-level, attention-grabbing overview of what you are promoting. Depending on your audience, you may also want to give context about NC State University and your place within it.
Tell readers how your program, unit or offering will materially benefit them and meet their needs. Back your claims up with facts, testimonials and proof points whenever possible.
“It’s so special being at such a large university with all the resources to help you, but a small college where everyone knows you by your first name.”
Mr. Wuf
B.S. history of NC State, 1887
Use active language that invites users to take action. Icon Links (like the ones below) are a great way to highlight major pride points — including details about your program’s quality, your campus community, your immersive learning spaces and career readiness offerings.
