Example Two – Floating Box Header
Introduce yourself — and explain why your audience should continue reading and take action — in a brief sentence or two to start off the page.
Make Your Big Pitch
Open your page with a high-level, attention-grabbing overview of what you are promoting. Depending on your audience, you may also want to give context about NC State University and your place within it.
Tell readers how your program, unit or offering will materially benefit them and meet their needs. Back your claims up with facts, testimonials and proof points whenever possible.
#1 Fact
Show off compelling stats like graduate completion rates, starting salaries and national rankings.
Share the Incentive
Are you offering something in return for users completing your form? Let them know what they could gain and why it’s worth their time and effort. Consider options such as:
- White papers
- Lecture recordings
- Event registration
- Personality quiz results
Make it clear what, exactly, the user will receive upon submitting the form — and how and when they can expect it.
Highlight Your Strengths
Use active language that invites users to take action. Icon Links (like the ones below) are a great way to highlight major pride points — including details about your offering’s quality, your campus community, your immersive learning spaces and career readiness offerings.